Local SEO & AI-Visibility Audit

Heirlooms

Vintage & antique rugs · home décor · e-commerce

heirlooms.co · July 2026 · Complimentary audit

heirlooms.co

Your live homepage — the audit below is based on this exact site.

44 · LEAKING

0–49 Leaking50–74 Exposed75–100 Sealed

You already have the authority and the product — but 95% of the searches you rank for never see you, because you're stuck on page 2–5 of Google.

The 5 pillars — your weakest is where the money is

AI Visibility30/100

No structured data: when someone asks ChatGPT or Gemini for "vintage Persian rugs," your store can't be recommended.

Google & Search Presence35/100

You rank for ~160 keywords, but only 1.8% sit in the top 3 — nearly everything is on page 2–5. You're one push away from the first page.

Reviews & Reputation55/100

Brand reputation exists, but it isn't systematized to reinforce trust on Google and your business listing.

Website & Conversion50/100

Highly visual product (rugs), yet absent from Google image packs and Shopping — exactly where rug buyers browse.

Content & Authority62/100

Your strength: real editorial press (Architectural Digest, House Beautiful, Elle Decor). Almost no competitor has it — but it's not translating into rankings.

Key findings

🔎

Ranking for 160 keywords — but 95% below the first page.

Only 1.8% sit in the top 3. You're on page 2–5 for searches you could own (vintage rugs, Persian rugs, antique benches). Each one is a customer finding someone else today. (Source: Google Search data.)

📉

Organic traffic is small and volatile.

~296 visits/month, swinging between 101 and 549. For a premium rug store, that's money left on the table every month. (Source: Google Search data.)

🥊

Competitors outrank you 2–10×.

A direct rival in your niche pulls ~10× your organic traffic. You're losing the category on Google despite having stronger authority.

✅

You have real editorial authority (your unfair advantage).

Featured in Architectural Digest, House Beautiful, Elle Decor, Domino. It's gold most stores don't have — but your SEO isn't capitalizing on it to climb the rankings.

🖼️

Invisible in visual search.

Rugs are bought with the eyes, but you don't appear in image packs or Google Shopping — exactly where the rug buyer decides.

🤖

AI visibility: INVISIBLE.

Without the structured data ChatGPT, Gemini and Perplexity read, they never name you when someone asks for vintage rugs.

The opportunity

This is a case of execution, not starting from scratch: you already have the product, the authority (press) and 160 keywords ranking. The gap is pure SEO: push your ~150 page-2-to-5 keywords onto the first page, add structured data + visual optimization (image/Shopping), and turn your editorial press into rankings. You capture the buyers who are already searching for you — without leaning on ads or marketplaces.

30-day plan

Week 1: fix the technical foundation (structured data, titles, meta) + optimize product/collection pages so Google and AI understand and surface your rugs.
Week 2: turn your press authority into internal links + signals that push the page-2 keywords onto page 1; clean up link noise.
Week 3–4: break into image packs / Google Shopping (visual product) and capture the high-intent searches from vintage-rug buyers.

Book 15 minutes to seal the leaks →

Prepared by Revenue Leaks — Local SEO & AI visibility. This audit reflects public signals from heirlooms.co on July 2026 and is provided free of charge. Search data: Google.